DEVELOPING A FRIED CHICKEN BUSINESS IN THE CAPITAL CITY OF PENANGGAH CITY
Keywords:
People's business, Fried Chicken, Good taste, Affordable price, Everyone's foodAbstract
Fried chicken is in great demand by everyone, from small children aged 3 years to the elderly. The prospect of the fried chicken business never seems to die and will continue to emerge, considering that this food is very familiar and is almost always on the menu list for Indonesian families. Therefore, given the market prospects that are so broad and still open, the number of flour fried chicken sellers that keep popping up is a challenge for other fried chicken traders, especially Sabana fried chicken traders. One of the efforts to exist and survive amidst the competition in the fried chicken business is to maintain good quality or improve quality so that it is not eroded by the many new fried chicken products that keep popping up. Product quality that is better than competitors is one of the advantages that must be had so that this attracts consumers to choose and decide to buy Sabana fried chicken products compared to other brands.
References
Tjiptono. (2008). Strategi Pemasaran Edisi III. Yogyakarta: CV Andi Offset.
Tjiptono. (2014). Pemasaran Jasa-Prinsip, Penerapan, dan Penelitian. Yogyakarta: Andi Offset.
Yetty & Gracia. (2015). Pengaruh Kualitas Produk Terhadap Kepuasan Konsumen Di Restoran Bebek Dan Ayam Goreng Pak Ndut Solo. JIMFE, Vol 1 No. 1, Hal 49-56, ISSN 2502-1400.
Ekonomi Indonesia pada Masa Pandemi Covid-19: Potret dan ..https://kompaspedia.kompas.id. Diakses 17 Maret 2021.
Wahyu, W., & Salam, R. (2020). KOMITMEN ORGANISASI (Kajian: Manajemen Sumber Daya Manusia).
Rusilowati, U., & Wahyudi, W. (2020, March). The Significance of Educator Certification in Developing Pedagogy, Personality, Social and Professional Competencies. In 2nd Social and Humaniora Research Symposium (SoRes 2019) (pp. 446-451). Atlantis Press.
Wahyudi, W. (2020). KINERJA DOSEN: KONTRIBUSINYA TERHADAP AKREDITASI PERGURUAN TINGGI. SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management and Business, 3(4), 401-410.
Arikunto, Suharsimi. (2012). Prosedur Penelitian Suatu Pendekatan Praktik. Jakarta: PT Rineka Cipta.
Assegaf, M. (2009). Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Perusahaan Penerbangan PT. Garuda Di Kota Sea,arang. Jurnal Ekonomi Bisnis, Vol 10 No 2.
Nuriman, H. (2021). The Analysis Of Competence And Career Development Impact On Work Motivation And Its Implication Toward Employee’s Performance. AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis, 1(1), 10-17.
Yanti, L. (2021). Analisis Kinerja Pegawai Berdasarkan Aspek Kepribadian Diri. Jurnal Mahasiswa Ekonomi & Bisnis, 1(1).
Juliati, F. (2021). The Influence Of Organizational Culture, Work Ethos And Work Discipline On Employee Performance. Jurnal Mahasiswa Ekonomi & Bisnis, 1(1).
Jalaludin, J. (2021). PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA PT BINA SEJAHTERA BANGUN PERSADA SERANG BANTEN. AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis, 1(2), 40-48.
Noviani, E. (2021). THE IMPORTANCE OF PROVIDING MOTIVATION TO BRING WORK SPIRIT THAT IMPACT ON INCREASING PERFORMANCE. AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis, 1(2), 49-58.
Ridwan, R. (2021). THE EFFECT OF LEADERSHIP ON PERFORMANCE: Analysis of School Management Ability and Attitude. AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis, 1(2), 59-67.
Ridwan, M. (2022). Purchasing Decision Analysis in Modern Retail. AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis, 2(1), 1-9.
Salam, R. (2022). The Effectiveness of Accounting Information Systems on Vehicle Sales Growth. AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis, 2(1), 10-18.
Lina, R. (2022). Improving Product Quality and Satisfaction as Fundamental Strategies in Strengthening Customer Loyalty. AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis, 2(1), 19-26.
Kasmad, K. (2022). Analysis of Purchase Decision Estimates Based on Store Atmosphere and Affordable Prices. AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis, 2(1), 27-34.
Nursoleh, N. (2022). Location Analysis of Interest in Buying Housing in South Tangerang City. AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis, 2(1), 35-42.
Iswardani, W. (2021). Hydroponic Vegetable Production Planning at Plantation Parung Farm Bogor. AKADEMIK: Jurnal Mahasiswa Sain & Teknologi, 1(1), 8-15.
Indra, W. (2021). Detection of Gen C/EBPα Encodes the Meat Quality. AKADEMIK: Jurnal Mahasiswa Sain & Teknologi, 1(1), 24-32.
Nova, L. (2021). Hukum Waris Adat Di Minangkabau Ditinjau Dari Kompilasi Hukum Islam Dan Hukum Perdata. AKADEMIK: Jurnal Mahasiswa Humanis, 1(1), 34-41.
Matala, A. (2022). Reviewing the Performance Of Local Governments In Managing Corporate Social Responsibility Program. AKADEMIK: Jurnal Mahasiswa Humanis, 2(2), 55-63.
Nugroho, A. (2022). WASTE BANK CONCEPT: Having Savings and Income from Waste. AKADEMIK: Jurnal Mahasiswa Humanis, 2(2), 46-54.
Dirgantara, R. (2022). Empowerment Strategy Of Fishery Products As Economic Resilience In The Coastal Marine. AKADEMIK: Jurnal Mahasiswa Humanis, 2(1), 37-45.
Maftuhah, A. (2022). Reasons for Allowing Muslim Women (Married) to Work Outside the Home. AKADEMIK: Jurnal Mahasiswa Humanis, 2(1), 29-36.
Nindie, A. (2022). LEADERSHIP MANAGEMENT OF SCHOOL PRINCIPLES: A Case Study of Public Elementary Schools in Bogor Regency. AKADEMIK: Jurnal Mahasiswa Humanis, 2(1), 19-28.
Karim, I. N. (2021). CORRELATION ANALYSIS: Are Religious Scavengers More Motivated?. AKADEMIK: Jurnal Mahasiswa Humanis, 1(2), 59-67.
Guntur, M. (2021). AL-QURAN TEACH THE IMPORTANCE OF TAKING CARE OF HEALTH PHYSICAL: Tafseer Surat Al-Baqarah. AKADEMIK: Jurnal Mahasiswa Humanis, 1(2), 50-58.
Malik, J. (2021). STUDY AL-QURAAN: Understanding Verses That Has Meaning Ta'arud. AKADEMIK: Jurnal Mahasiswa Humanis, 1(2), 42-49.
Ibrohim, M. (2021). Mengungkap Fakta Pembatalan Hak Kepemilikan Tanah Berdasarkan Undang-Undang Nomor 5 Tahun 1960. AKADEMIK: Jurnal Mahasiswa Humanis, 1(1), 25-33.
Nurhusna, S. (2021). Membentuk Kepribadian Murid Melalui Sifat-Sifat Terpuji Dalam Ajaran Islam Yang Berdampak Terhadap Peningkatan Prestasi Belajar. AKADEMIK: Jurnal Mahasiswa Humanis, 1(1), 18-24.
Ulfah, M. (2021). Building Teacher Performance Based Islam Religious Values. AKADEMIK: Jurnal Mahasiswa Humanis, 1(1), 9-17.
