ANALYSIS OF INTERACTIVE AND EMOTIONAL PROMOTION IN WINNING CUSTOMER HEARTS IN RETAIL BUSINESS
Keywords:
Repeat purchases, Cash back, Gifts, Interactive promotions, Customer maintenanceAbstract
The widespread cooperation carried out by MSME actors can reduce costs for business actors, one of which is in terms of promotion. Indirectly marketing has a wider reach, because the information system is in a technology that has been developed and facilitated by the provider company. The benefits that can be obtained from the results of the cooperation carried out include the absence of recruiting workers for shipping goods and incurring promotional costs such as brochures, advertisements and so on. However, this collaboration must of course be further studied, apart from the expected benefits, the level of consumer satisfaction must also be considered with the existence of partnerships with other parties, where satisfaction is a person's feeling that the goods/services obtained have met or exceeded consumer expectations.
References
Wahyudi, M. (2018). DETERMINAN KOMITMEN ORGANISASI DOSEN DI WILAYAH KOPERTIS IV. Jurnal Ekonomi Efektif, 1(1).
Harras, H., Sugiarti, E., & Wahyudi, W. (2020). Kajian Manajemen Sumber Daya Manusia Untuk Mahasiswa.
Wahyudi, M., Mukrodi, M., Harras, H., & Sugiarti, E. (2020). Wirausaha Muda Mandiri: Learning, Sharing & Practice. SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management and Business, 3(1), 101-110.
Wahyu, W., & Salam, R. (2020). KOMITMEN ORGANISASI (Kajian: Manajemen Sumber Daya Manusia).
Falaq, A. F., Asj’ari, D. F., & Surabaya, U. P. A. B. (2021). Keberadaan Ojek Online dalam Meningkatkan Perkembangan UMKM di Kota Surabaya. 8719(2006), 313–320.
Foster, B. dann I. S. (2019). Dasar-Dasar Manajemen.pdf (1st ed.).
Nuriman, H. (2021). The Analysis Of Competence And Career Development Impact On Work Motivation And Its Implication Toward Employee’s Performance. AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis, 1(1), 10-17.
Yanti, L. (2021). Analisis Kinerja Pegawai Berdasarkan Aspek Kepribadian Diri. Jurnal Mahasiswa Ekonomi & Bisnis, 1(1).
Juliati, F. (2021). The Influence Of Organizational Culture, Work Ethos And Work Discipline On Employee Performance. Jurnal Mahasiswa Ekonomi & Bisnis, 1(1).
Jalaludin, J. (2021). PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA PT BINA SEJAHTERA BANGUN PERSADA SERANG BANTEN. AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis, 1(2), 40-48.
Noviani, E. (2021). THE IMPORTANCE OF PROVIDING MOTIVATION TO BRING WORK SPIRIT THAT IMPACT ON INCREASING PERFORMANCE. AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis, 1(2), 49-58.
Ridwan, R. (2021). THE EFFECT OF LEADERSHIP ON PERFORMANCE: Analysis of School Management Ability and Attitude. AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis, 1(2), 59-67.
Ridwan, M. (2022). Purchasing Decision Analysis in Modern Retail. AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis, 2(1), 1-9.
Salam, R. (2022). The Effectiveness of Accounting Information Systems on Vehicle Sales Growth. AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis, 2(1), 10-18.
Lina, R. (2022). Improving Product Quality and Satisfaction as Fundamental Strategies in Strengthening Customer Loyalty. AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis, 2(1), 19-26.
Kasmad, K. (2022). Analysis of Purchase Decision Estimates Based on Store Atmosphere and Affordable Prices. AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis, 2(1), 27-34.
Nursoleh, N. (2022). Location Analysis of Interest in Buying Housing in South Tangerang City. AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis, 2(1), 35-42.
Iswardani, W. (2021). Hydroponic Vegetable Production Planning at Plantation Parung Farm Bogor. AKADEMIK: Jurnal Mahasiswa Sain & Teknologi, 1(1), 8-15.
Indra, W. (2021). Detection of Gen C/EBPα Encodes the Meat Quality. AKADEMIK: Jurnal Mahasiswa Sain & Teknologi, 1(1), 24-32.
Nova, L. (2021). Hukum Waris Adat Di Minangkabau Ditinjau Dari Kompilasi Hukum Islam Dan Hukum Perdata. AKADEMIK: Jurnal Mahasiswa Humanis, 1(1), 34-41.
Matala, A. (2022). Reviewing the Performance Of Local Governments In Managing Corporate Social Responsibility Program. AKADEMIK: Jurnal Mahasiswa Humanis, 2(2), 55-63.
Nugroho, A. (2022). WASTE BANK CONCEPT: Having Savings and Income from Waste. AKADEMIK: Jurnal Mahasiswa Humanis, 2(2), 46-54.
Dirgantara, R. (2022). Empowerment Strategy Of Fishery Products As Economic Resilience In The Coastal Marine. AKADEMIK: Jurnal Mahasiswa Humanis, 2(1), 37-45.
Maftuhah, A. (2022). Reasons for Allowing Muslim Women (Married) to Work Outside the Home. AKADEMIK: Jurnal Mahasiswa Humanis, 2(1), 29-36.
Nindie, A. (2022). LEADERSHIP MANAGEMENT OF SCHOOL PRINCIPLES: A Case Study of Public Elementary Schools in Bogor Regency. AKADEMIK: Jurnal Mahasiswa Humanis, 2(1), 19-28.
Karim, I. N. (2021). CORRELATION ANALYSIS: Are Religious Scavengers More Motivated?. AKADEMIK: Jurnal Mahasiswa Humanis, 1(2), 59-67.
Guntur, M. (2021). AL-QURAN TEACH THE IMPORTANCE OF TAKING CARE OF HEALTH PHYSICAL: Tafseer Surat Al-Baqarah. AKADEMIK: Jurnal Mahasiswa Humanis, 1(2), 50-58.
Malik, J. (2021). STUDY AL-QURAAN: Understanding Verses That Has Meaning Ta'arud. AKADEMIK: Jurnal Mahasiswa Humanis, 1(2), 42-49.
Ibrohim, M. (2021). Mengungkap Fakta Pembatalan Hak Kepemilikan Tanah Berdasarkan Undang-Undang Nomor 5 Tahun 1960. AKADEMIK: Jurnal Mahasiswa Humanis, 1(1), 25-33.
Nurhusna, S. (2021). Membentuk Kepribadian Murid Melalui Sifat-Sifat Terpuji Dalam Ajaran Islam Yang Berdampak Terhadap Peningkatan Prestasi Belajar. AKADEMIK: Jurnal Mahasiswa Humanis, 1(1), 18-24.
Ulfah, M. (2021). Building Teacher Performance Based Islam Religious Values. AKADEMIK: Jurnal Mahasiswa Humanis, 1(1), 9-17.
Ridwan, M. (2022). DETERMINANTS OF INFLATION: Monetary and Macroeconomic Perspectives. KINERJA: Jurnal Manajemen Organisasi dan Industri, 1(1), 1-10.
Fatmawati, K. (2022). GROSS DOMESTIC PRODUCT: Financing & Investment Activities and State Expenditures. KINERJA: Jurnal Manajemen Organisasi dan Industri, 1(1), 11-18.
Nurlaila, P. (2022). PERFORMANCE MODEL: Satisfaction, Commitment and Reward Based. KINERJA: Jurnal Manajemen Organisasi dan Industri, 1(1), 19-26.
Wulandari, D. (2022). Customer Satisfaction as a Priority in Excellent Banking Services. KINERJA: Jurnal Manajemen Organisasi dan Industri, 1(1), 27-34.
Gunawan, I. (2022). CUSTOMER LOYALTY: The Effect Customer Satisfaction, Experiential Marketing and Product Quality. KINERJA: Jurnal Manajemen Organisasi dan Industri, 1(1), 35-50.
Anggraini, F. N. (2022). PERFORMANCE: Self, Management, and Organizational Social Perspectives. PRODUKTIF: Jurnal Kepegawaian dan Organisasi, 1(1), 1-9.
Nurbaeti, S. (2022). Significance of the Influence of Leadership Model, Morale, and Satisfaction on Performance Consistency. PRODUKTIF: Jurnal Kepegawaian dan Organisasi, 1(1), 10-18.
Hasanah, U. (2022). Negative Work Psychology Perspective and Work Environment on Performance. PRODUKTIF: Jurnal Kepegawaian dan Organisasi, 1(1), 19-27.
Andreas, D. (2022). EMPLOYEE PERFORMANCE: The Effect Of Motivation And Job Satisfaction. PRODUKTIF: Jurnal Kepegawaian dan Organisasi, 1(1), 28-35.
Fathurahman, M. (2022). Path Analysis Between Job Satisfaction And Loyalty With Work Environment And Culture As Explanatory Variables. PRODUKTIF: Jurnal Kepegawaian dan Organisasi, 1(1), 36-43.
