USING SOCIAL MEDIA APPLICATIONS AS A NEW STYLE OF SELLING IN THE DIGITAL ERA AND OVERCOMING GLOBAL DYNAMICS
Keywords:
Digital marketing, Social media, Online Article, Organic promotions, SalesAbstract
Corona virus disease 2019 has a negative impact on the economic sector, especially for small business activists. Small business actors bear the heaviest burden because they are at the lowest level. This was caused by the declining purchasing power of the people due to mass layoffs and business closures, the pandemic crisis that occurred within a period of several weeks made it difficult for business actors to survive let alone develop their businesses. The Ministry of Cooperatives and SMEs collects data and receives complaints from affected SME entrepreneurs to find out the progress of KUMKM during the current pandemic. Data collection has been carried out since March 17 2020 via the call center 1500-587 and Whatsapp. At this time the results of data collection and the number of temporary complaints made by the Ministry of Cooperatives and SMEs have begun to be seen.
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