Pengaruh Gaya Komunikasi dan Gaya Kepemimpinan dalam Membangun Loyalitas Karyawan pada Havana Garden Coffee
DOI:
https://doi.org/10.37481/jko.v4i2.232Keywords:
Employee Loyalty, Communication Style, Leadership Style, Service Industry, Quantitative ResearchAbstract
Havana Garden Coffee Bireuen faces challenges in sustaining employee loyalty amid dynamic work demands, making effective communication style and leadership style essential managerial factors. Therefore, this research aims to analyze the effect of communication style and leadership style on employee loyalty. This study was conducted to examine the factors influencing employee loyalty, which is an important aspect in maintaining organizational stability and performance, particularly in the service industry. This research employed a quantitative approach using a survey method. The population consisted of all 32 employees of Havana Garden Coffee Bireuen, and a census sampling technique was applied, so the entire population was used as respondents. Primary data were collected through direct distribution of structured questionnaires containing closed-ended questions measured using a Likert scale. The collected data were processed using SPSS version 27 and analyzed through multiple linear regression analysis. The results of the study indicate that communication style has a positive and significant effect on employee loyalty. Likewise, leadership style also shows a positive and significant influence on employee loyalty at Havana Garden Coffee Bireuen. The coefficient of determination, as indicated by the Adjusted R Square value of 0.623, reveals that communication style and leadership style jointly explain 62.3% of the variation in employee loyalty. Meanwhile, the remaining 37.7% is influenced by other variables not examined in this study. These findings highlight the importance of effective communication and leadership in enhancing employee loyalty.
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